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Every business built on a foundation of principles and systems. The principles we apply are based on the Permaculture principles, which encourage design to increase sustainability. This is a solid foundation for business development and operations, from this framework we have developed a system for improving business models across a variety of industries. Our system allows us to properly audit, advise, design, develop and consult on optimization of operations.

Permaculture Principle 1 -  Observe and Interact

"Beauty is in the eye of the beholder."


Being observant and responding to what we see is crucial when moving towards a happy, financially free and sustainable way of life free of fear. We can all continue to learn from nature, and from our elders or past generations of farmers and business people. observing how others have built successful businesses from nothing, grown plants with less resources,  created greener spaces, developed more ethical approaches, and worked with the world around us to succeed in our mutual goals.

When we sit patiently to watch, to listen, to feel and to experience we reach a higher level of understanding based on reality. It is really easy to sit in a room behind a computer and make an assumption. It is quite easy to learn about farming from a book or to study business on the internet, but it is quite another thing to chop down a tree with an ax or close a client with nothing but a piece of paper and a pen.

To become great at business and farming we need to observe and interact with our environment. If you want to be a great leader in your company you need to talk to the employees and guide them by leading them. 

Permaculture Principle 2 - Catch and Store Energy

"Make hay while the sun shines." 


Energy is extremely abundant on our planet despite contrary belief or what the electric company has been telling us. Learning how to catch and store that energy  using solar panels or to grow plants is key to living a sustainable way of life. In business this can be done by preserving resources or saving money, energy is money, so if we make a profit and then deposit it in a high yield account we have successfully stored energy. Investing wisely in diversified funds that includes bitcoin is a way to catch and store energy. 

Permaculture Principle 3 - Obtain a Yield

"You can't work on an empty stomach." 


When you take the first three core ethics of permaculture into account, we realize we can work with nature to get all the things we need on the farm and in business. Obtaining a yield can be as simple as using organic farming methods to provide food for our families,  but it can also be about obtaining a non-tangible yield: happiness, health and wealth in the form of knowledge or currency.


You cannot operate a business on an empty bank account. If you are in business, then you must sell a product or service. If you continue to do work and do not obtain a yield by making a sale and simply giving away products or services, you have a charity, not a business. Which is great, charities are excellent and we need more charitable organizations dedicated to helping people build better businesses and farms around the world.

The fact of the matter is that we need to eat to survive and our businesses must make money to continue operating, even a charity needs to receive donations to do good deeds. A farmer must harvest and sell produce to obtain the fruits of his labor. You cannot live on fruit alone, there have been many studies indicating that restrictive diets do not provide enough nutrition to sustain muscle mass and neural function. We need to eat a diverse diet and work on diverse projects that spark our appetites and passion for productivity.

Obtaining a yield in business is called profiting, determining if you are profiting can be calculated by creating a profits and loss report which is commonly referred to as a P&L. This document shows you how much you spent and how much you earned, leaving you with the yield you obtained at the end of the day or month or year. This process is done on family farms, startups and giant agricultural corporations.


Permaculture Principle 4 - Apply Self-Regulation and Feedback

"The problems of the fathers visit the children of the next generation." 


We need to understand where we as a team have succeeded and where we as a foundation have gone astray to understand what we can do better. This is vitally important to any company building a bigger community, creating real value and encouraging mass adoption. If we begin analyzing and evaluating all the things that we export ( as in media content & promotional campaigns ), we can make better purchasing decisions moving forwards. We can invest in better strategies.

The goal is always to be reducing, reusing, recycling , repairing and regulating. This constant focus on improvement can help us to eliminate unnecessary expenses in business and reuse or recycle materials that would have become losses. Recycling content can be done by creating one large piece of marketing material that is cut up and distributed to other channels in different formats. Repairing things seems to be exclusive to houses and cars these days, many things are simply thrown away after they are broken. This throw-away culture must be regulated by committing to investing in higher-quality services that don’t need to be micromanaged.

In terms of business, if we are to make a product, we must be willing to receive feedback from our customers to improve. This form of regulation means we do not turn a blind eye to the results of our actions. On the farm we cannot sell damaged vegetables. If these actions harm our customers we must accept the feedback and find a better way to profit.




Permaculture Principle 5 -  Use and Value Renewables

"Let nature take its course." 


When we harness the power of the sun, the wind, or the water, we can power our businesses, our homes, grow our food, and regenerate our environments. Rather than relying on dwindling resources we must create sustainable systems that harvest more than they require to run.

This can be achieved in business by accepting current trends like social media and NFT culture. These seemingly silly tools are abundant with users and could greatly benefit the foundation.

If your company is not known to be a social hype beast, but that could change. By using and valuing resources such as the next generation of excited blockchain advocates, we could tap into a whole new source of energy. The ideas of Web3 provides excellent opportunities that invests in well researched ICO’s and NFT’s is a way of using and valuing renewable resources. These projects will keep coming and keep launching successfully whether we capitalize on them or not

We live in an amazing era and we can invest in companies and build businesses that make less waste. We have a choice for not only what we do personally but where we contribute to charity. The legacy of your company can be much more than a tech company, it can be a people company that invests in the next generation. 

Permaculture Principle 6 - Produce No Waste

"Waste not, want not. A stitch in time saves nine." 


Moving towards a less wasteful lifestyle means analyzing all the trash we create and trying to eliminate it. This can be done by reducing the amount we purchase, by investing wisely, by reusing or recycling wherever possible, by composting, and by working with ethical companies that reduce waste throughout the entire life-cycle of their products.

There may be a few areas where your company is currently being wasteful. It is likely that you need to reduce the amount of capital being spent in certain areas. We advise companies to analyze how to be more efficient and effective by balancing budgets. In many cases to grow, companies need to invest more, but where? We help to design growth strategies that are sustainably.

Permaculture Principle 7 - Design from Patterns to Details

"You can't see the wood through the trees."


When you design a new vegetable garden, or develop an entirely new sustainable way of life, you have to always keep the big picture in mind. It is incredibly helpful to consider the aerial view when designing a farm or plotting a garden. This also goes for starting a sustainable business, you want to keep in mind the whole strategy and all of the goals before planning your work.

When I write business plans and investment pitch decks we often map out the flow of the concept or business in a roadmap. This also takes the form of a literal flow chart which shows from a very high level the pattern of the business. This exact approach is used when I design a permaculture farm or plot out the layout of a cannabis facility. The flow of a business is just a design based on a pattern with details. The same can be said for the blueprint of a house or the planning of highways.

As advisors we believe that most companies needs to map out its trajectory and create a flowchart for how it wants to grow. This exercise could greatly help the founders and management to visualize where it wants to go and build a system that is aligned with those goals.

Permaculture Principle 8 - Integrate Don’t Segregate

"Many hands make light work." 


Plants work well in diverse systems which can also be said of people too. If you gather enough people together and give them a large task they will accomplish it quicker together, rather than separately. This is why blockchain games are gaining massively, they attract users rapidly and create loyal fans who care about the characters and engage with each other.


It is important for soil diversity that companion plants are used and it is important in business to have partners that help you. Applying this theory to communities, groups or organizations has been incredibly successful as a collaborative hive-mind mentality has been proven to accomplish great works. Business Development priorities can be executed by ambassador programs which work hand-in-hand with marketing to push your company forward into the future.

Sustainability is something we achieve together as a group through collaboration and cooperation, it’s not something we do alone. It is spread and taught and improved constantly through the networks that communities create. 

Permaculture Principle 9 - Use Small, Slow Solutions

"The bigger they are, the harder they fall." 


Each path begins with a single step. When we try to do too much without enough resources, we often become overwhelmed. Rapid growth brings rapid rewards, but ultimately at greater risks. Making continuous, incremental changes is the best way to move towards sustainable change.

Continuous incremental steps can be made in quick succession equalling large leaps and bounds. What we are actively trying to avoid, is cutting corners or rushing without thinking, which creates problems in the future. As founders of a project or members of management you need to think long term and act quickly.

This is a very important aspect of life that Project & Time Management greatly assist with. It is often the nature of people to skip ahead in a book or fast forward through a movie to get to the end. The problem when we do this too often is that we are skipping over necessary steps and work that is required for sustainable growth. If a massive greenhouse is built quickly and carelessly, it can easily fall over in a storm requiring people to do more work later. Building a company carelessly or a house on a poorly built foundation is unwise and we don't advise it.

Permaculture Principle 10 - Use and Value Diversity

"Do NOT put all your eggs in one basket." 


Ecosystems work best when they contain a wide variety of species of plants and animals, similarly human society functions best when a variety of races and ages are represented. We cannot learn from the past if we do not listen to our elders. We cannot help our children if we do not invest in education. We cannot hope for a peaceful future without making inclusive communities.

A farm that only uses a piece of land for one plant creates what is called monoculture. It has one function and that is to produce one type of crop. The diversity of the soil is often destroyed in this process and should something happen to that crop like a pest or bacteria the plants are often unable to protect themselves and entire fields can be lost, bankrupting small farms.

Diversification is a solution to most businesses as well, as it encourages a company with low sales to simply create new offers or products that they can generate revenue from. Investing in different businesses is a great way to develop multiple streams of income, which in turn is an excellent way to become financially free. See how this works, permaculture can literally be applied to every aspect of business, both saving and making more money.

In this report I have briefly outlined a diverse investment fund and would be happy to model a sustainable systems for raising additional capital.

Permaculture Principle 11 - Use Edges and Value the Marginal

"Don't think you are on the right track just because it is a well-beaten path." 


Sustainability is making use of all the resources that we have available, not buying  more or expanding necessarily. When we use land, create workplaces, build homes and develop communities we need to make use of all we have. This involves valuing fringes and fringe elements, like minorities and including international support.

If your company invests wisely you will have plenty of resources to redistribute wealth and fund the work of intelligent people to figure out a solution to our problems. If you apply the rules of permaculture, you can provide jobs to displaced people who can be sheltered in return for work or assistance with your business model. The story of how your company came to be is likely newsworthy and the tale of how you provides jobs should be told! 


Permaculture Principle 12 - Creatively Use and Respond to Change

"Vision is not seeing things as they are but as they will be."


Change is inevitable. Change is natural. Change is part of life. It’s important to remember that permaculture isn’t just about the past, or present. It is really about the future. We strive to design for change, we aim to understand that things will alter continuously over our lifetime. The changing seasons, changing attitudes, and changing problems will require us to change. How we respond to these changes will inevitably shape the sustainable progress to come for the next generation of users.